Tying into the art space, Louis Vuitton has worked with the American digital artist Beeple on 10 of these NFTs. The brand is continuing the journey through a collection of 30 NFTs that can be collected in its game 200 Anecdotes to celebrate its 200 year anniversary. The brand also created a special case for the in-game trophy, a nod to its origins as a trunk master starting in 1886.

Nicolas Ghesquière designed a skin for one of the in-game characters, as well as a capsule collection. It is already well-acquainted with the gaming space - it first launched a partnership in 2019 with League of Legends, a multiplayer online game from Riot Games. Louis Vuitton took a different approach, focusing on developing its continued support of the digital space in a novel way. The ability to allow users to not only buy digital items in the fashion space but to also have unique and, oftentimes, ‘1 of 1’ certificates of ownership adds a level of exclusivity that has always worked well within the fashion culture.” Neda Whitney, svp and head of marke ting at Christie’s, said, “ NFTs prove that in spaces where digital fashion and skins are already a user behavior, the entrance of fashion brands into the conversation is a natural next step. In a press release, Rod Manley, Burberry’s chief marketing officer, noted that, “With this exciting concept, we are able to unlock genuine value for the gaming community by encouraging players to interact with our brand in an environment that celebrates art, design and exploration.” Coming from the official Blankos Twitter account, the Burberry NFT drop sold out faster than any other collaboration done by Blankos that preceded it, including the NFT drop with music artist Deadmau5. Critically, the Burberry NFT doesn’t run on the energy-intensive Proof of Work crypto model like Ethereum, but rather through a private EOSIO blockchain protocol using a Proof of Authority model that is far less energy-intensive.įocused on discovery, these NFTs open up the fashion world to new digital channels and games that are there to tempt a younger consumer. Working with Mythical Games’ Blankos Block Party on a cute shark Blanko that can be purchased, upgraded and sold in-game, the brand moved into the digital space after the success of its own game, B Bounce, launched in 2019. For an explanation of key terms in the digital space, look to our explainer at the end of this article.Ĭase Study: Luxury giants Burberry and Louis Vuitton tackle in-game NFTsįor the first time ever, Burberry has worked with a game developer to launch its own NFTs.

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